Automotive SEO Training
I offer group and one to one SEO training for companies that are following the trend of moving away from agencies and taking control of their own marketing. During the courses I will cut through the smoke and mirrors in these areas for pupils of any standard and it will give you granular control of all aspects of your SEO strategy. Google Analytics training will also be a part of every course because there is no point creating great content, posting it at the right time and hitting 10 million people, but not knowing what the real impact was of the campaign.
The Search Engine Optimisation training courses are designed around your business in your area, they're bespoke and tailored just for your business. SEO is, in essence, the same as is always has been; a well-structured website, well researched and cited copy with unique and great content. All Meta, Title, H, ALT and all the other appropriate tags present and populated correctly, and backlinks of course the infamous backlink!
Typical SEO course overview
- Health check / assess current status
- Learn what can be done - I will show you where and how to post links
- Brainstorm what you need and want - Decide what is applicable to you business
- Design a bespoke campaign - This will include a refresh of all pages on your site
- Create new campaign - This will include a link strategy
The technical side of SEO:
- PageRank Flow
- PageRank Sculpting
- Dwell time
- Bounce rate
- Bad backlinks
- Good backlinks
What you get from the SEO Training Course is a holistic approach to SEO giving you the tools to manage what you what your website designers do, what you do and what your content managers do.